Your business HQ: real tools, every template, and AI employees that do the work with your OK.
Start freeBuilt by Eli Christiansen, 4x founder.
Eli's results aren't typical or a promise of what you'll earn. Earnings disclaimer
Free, before you pay anything
Pick one. 127 does the first piece of work for your business right now, and you keep it.
Not sure yet? Answer a few questions and get a 30-day roadmap.
You've saved 300 reels about starting a business.
You have 5 ideas and 0 customers.
You bought the program. You never finished it.
You're waiting until you feel ready.
Ready is a decision.
Make it today.
Your first 30 days
Your 30-day roadmap ends with a scored idea, a price, a first offer and a launch calendar. Every step ends with something you made. Here's a sample roadmap: Maya, who edits videos for local gyms.
1. When was the last time you posted a video for the gym?
2. What did you do about it?
4 short videos a month for your gym, edited and ready to post.
Filming plan · Edits · Captions · 1 revision
Weeks 1 and 2 are free. Weeks 3 and 4 come with Builder.
Start freeHow it works
13 questions on your stage, goal, hours and budget. About 3 minutes, no account.
2 to 3 steps a week, built for your stage, on the Start, Build or Grow track. Weeks 1 and 2 are free.
Every step opens the playbook or AI tool that gets it done.
It's built on Eli's methods and works from your roadmap, so its answers fit where you are this week.
AI tools
Find the question you're stuck on. Each tool works from your roadmap and ends with something you can use today.
“What do I do next?”
One next action, every time
“Is my idea any good?”
A scored idea before you spend a dollar
“What did those calls tell me?”
The patterns, your buyers' exact words and a straight verdict
“What exactly am I selling?”
A one-page offer: the promise, what's included, the price
“Why does nobody stop on my posts?”
10 first lines for your next post, and the 2 to test first
“What do I post this week?”
A week of posts built around your offer
“What do I say in the first message?”
A first message, 2 follow-ups and your replies
“What if they say it costs too much?”
The questions, the price line and honest answers to objections
“When do I actually launch?”
A dated, day-by-day launch plan
“Should I spend money on ads?”
A small, capped campaign with a stop rule
“What can I stop doing myself?”
What to automate or hand off first
“Is there a template for this?”
18 playbooks, worksheets and templates. 3 are free.
The free plan
No card and no trial clock. Keep it as long as you like, and upgrade when Builder is worth it to you.
Start freeNo card · Nothing to cancel
127 HQ
Your numbers in one place, filled in from Stripe and Shopify. HQ finds the leak and gives you one call for the week.
Eli's results aren't typical or a promise of what you'll earn. Earnings disclaimer
"Unless the Lord builds the house, the builders labor in vain."Psalm 127:1 (NIV)
It's why we're called 127. For Eli, building in vain means chasing a dollar sign while neglecting his faith and the people who matter. 127 is built the other way: trust and integrity first, purpose over profit. Faith is Eli's foundation. It's offered here, never required, and 127 is for everyone who wants to build with purpose.
Every plan includes your roadmap, built from your answers.
ChatGPT doesn't know your roadmap. Eli's Playbook works from your assessment, your 30-day roadmap, and Eli's playbooks and calculators, so its answers fit where you are this week. And there's a real founder behind it.
Good news: your first business can cost $0. The free plan is free, and this week's moves (pick one idea, talk to people who have the problem) cost nothing.
We can't promise that, and anyone who does is selling you something. 127 gives you the plan and the tools. The work is yours. Earnings disclaimer
Yes. Cancel online anytime from Billing. No call or email needed. You keep access to the end of the month you paid for.
127 is named for Psalm 127, and faith is Eli's foundation. It's offered, never required. Everyone who wants to build with purpose is welcome.
That's what the 3-minute assessment is for. You'll leave with week 1 and a first step you can do today.
$0 to start. Weeks 1 and 2 are free, and Builder is $29 a month when you want all 4 weeks.
