Every morning, 8am ET.
One email, one button, short steps every day. Weekends are light, and any 12 of the 14 days count as finishing.
Two weeks.
Built in public.
A free challenge with Eli. One move a day, in short steps. Week 1 you build it: a name, a site, an offer with proof and a price. Week 2 you put it in front of people. It ends at demo night, the night before doors open.
Day 2 is live
Join now and catch up. Every day stays open until Monday, November 16 at 11:59pm ET.
You've had the idea for months.
You've told three friends about it.
You've watched someone else launch it.
It's still in your notes app.
Two weeks puts it out in the world.
Built in week 1. In front of people in week 2.
The two weeks
One move a day.
Each day ends with something you can show people.
Week 1: build it
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Unlocked
Day 01
Pick it.
Your path, a name and one line.
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Live now
Day 02
Your site.
Pick a design, answer 4 questions, get your preview link.
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Upcoming
Day 03
Your offer.
One line, graded and fixed, on your site.
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Upcoming
Day 04
Your proof.
A before and after, photos, a sample or a mockup.
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Upcoming
Day 05
Show week 1.
Light day. Post your card. Optional public address.
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Upcoming
Day 06
Plan week 2.
A light day. Catch up if you need to.
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Upcoming
Day 07
Your price.
One package, one price, on your site.
Week 2: put it in front of people
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Upcoming
Day 08
Your list of 25.
People who could use it, each with a message ready.
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Upcoming
Day 09
Go public.
Post that you're starting. The words are written.
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Upcoming
Day 10
First 5 asks.
Copy, send from your own account, tap sent.
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Upcoming
Day 11
Follow up.
One nudge, and 5 more asks.
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Upcoming
Day 12
Three posts.
Already written. Fill in the brackets.
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Upcoming
Day 13
Your walkthrough.
Sixty seconds of your site, for demo night.
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Upcoming
Day 14
Demo night.
Live with Eli at 8pm ET, the night before doors open.
Two weeks from now, it's out in the world.
- A name and a site with your link
- An offer with proof, and one package with a price
- A list of 25 people who could use it
- Your first posts, out in public
- Asks sent and followed up
Or you'll know it's time to switch ideas. That counts too. Two weeks instead of a year.
How it works
Bring a friend.
Send your link and do the days side by side. If they say yes to it, their first name goes on your card. Friends who join with your link count toward a free month of Builder for you.
Two lives with Eli.
Kickoff on Tuesday, November 3, and demo night on Monday, November 16, the night before doors open. Both at 8pm ET on Instagram @elichristiansen_. Replays if you can't make it.
Finishers
Finish 12 of 14. Get in first.
- Doors open for you an hour early.
- 127 opens Tuesday, November 17 at 10am ET. Finishers get in at 9am.
- The Day One badge.
- It's waiting in your account, and it's only for people who finished.
- Everything you made comes with you.
- Your site, your offer and your list stay in your free 127 account. Anything you make is yours to keep, even if you cancel.
No catch, no contest. Everyone who checks in for at least 12 of the 14 days by Monday, November 16 at 11:59pm ET gets the finisher perks: doors open for you at 9am ET on Tuesday, November 17, an hour before everyone else; a Day One badge in your account; and everything you made saved there. There's no drawing, judging or prize, and nothing is awarded by chance. The founding price is the same for everyone, and early access doesn't hold one of the 100 founding spots for you.
No catch
Here's the whole deal.
The challenge is free, and everything you make is yours.
On Tuesday, November 17, I'm opening 127: a free roadmap and a membership called Builder with the rest of the playbooks and tools. I'll walk through it in my last challenge email and once at demo night, Monday, November 16. Founding members get Builder for $19 a month, locked for as long as they stay. It's $29 after November 24.
You don't need to buy anything to do the challenge. You'll get just as much out of the two weeks either way.
Eli
I started with $2,000 of sneakers.
- 4x founder (AI, software & e-commerce).
- $50K in gross sales from a part-time e-commerce brand; first drop sold out. Eli's results aren't typical or a promise of what you'll earn (Earnings disclaimer).
- #3 in the country on a national vendor sales list of 6,000+ agents.
- Left a corporate job to build full time.
- Won the fintech category at Best of the Midwest (Iowa Startup Week).
- Spoke on stage at Finovate Fall.
None of that started with a big moment. It started with a Monday.
This is for you if
- You've been saying "one day" about a business.
- You'd rather have something real than a perfect plan.
- You can block 15 minutes a day for two weeks.
This isn't for you if
- You want someone to promise you customers or money.
- You won't post anything publicly, even to Close Friends.
Good to know.
Do I need an idea?
No. Pick "No idea yet" and you'll get 3 starter ideas for each path. Day 1 is picking one.
How much time does it take?
Short steps every day, lighter on weekends. Each day's tool is already filled in from what you told it.
Do I need to know how to build a website?
No. You pick a design and answer 4 questions. You can change it any day.
Will my site be on the internet?
You get a preview link you can share from Day 2, for 30 days. If you want a public address, Day 5 shows you how to put it on your own free Netlify account. That part is optional.
What does it cost?
Nothing. No card. You get a free 127 account and everything you make stays yours.
What if I miss a day?
Every day stays open until Monday, November 16 at 11:59pm ET, and any 12 of the 14 count as finishing.
Who's it for?
Anyone 18 or older who wants to start something real.
Is it really free?
Yes. No card, nothing to cancel.
What do finishers get?
Everyone who checks in for at least 12 of the 14 days by Monday, November 16 at 11:59pm ET gets the finisher perks: doors open for you at 9am ET on Tuesday, November 17, an hour before everyone else; a Day One badge in your account; and everything you made saved there. There's no drawing, judging or prize, and nothing is awarded by chance. The founding price is the same for everyone, and early access doesn't hold one of the 100 founding spots for you.
Is this financial advice?
No. 127 teaches how to start and grow a business. It doesn't give financial, legal or tax advice.
Is this a contest?
No. There's no drawing, prize or ranking. Everyone who finishes gets the finisher perks, and the founding price is the same for everyone.
Make today day one.
Build with purpose. · Psalm 127:1