Be one of the first 100.
The founding price opens on November 17 at 10am ET. The first 100 Builders pay $19 a month, locked for as long as they stay ($29 for new Builders after November 24). The free plan is open now.
Start free now. Your roadmap and 127 HQ are open today.
Don't wait for November 17. Start on the 3rd.
The Day One Challenge: 14 days, one move a day, short steps every day. Finish 12 of the 14 and doors open for you an hour early.
Join the challengeIn early, on better terms.
$19 a month, locked.
Builder is $29 after November 24. Yours stays $19 for as long as you stay, even if you switch plans.
A founding number.
You'll be one of 100, with a number and a Founding badge on your profile for good.
The founding call.
A live call with Eli for founding members only, December 1 at 8pm ET. Recorded if you can't make it.
Bring 3, get a month.
When 3 friends confirm with your link by November 24, your first month is free. It's applied at checkout, or as credit on your next bill if you've already paid.
The Founder's Circle has 4 seats. The founding list hears first.
Your next step, every week. And the tool for it.
Take a 3-minute assessment. 127 builds a 30-day roadmap for where you are: 2 to 3 steps a week on the Start, Build or Grow track. Every step comes with the playbook, worksheet or AI tool to do it.
The roadmap.
Built from your answers. Week 1 starts today.
The library.
18 playbooks, worksheets and tools: The Idea Test, the One-Page Offer, the Outreach Scripts, the Launch Budget Calculator and more.
Eli's Playbook.
An AI built on how Eli builds. About 300 messages a month on Builder.
The assessment and weeks 1 and 2 of your roadmap are free. Builder unlocks all 4 weeks, every playbook and every AI tool.
- TODAY
Join the list and confirm your email.
- NOV 3 TO 16
The free Day One Challenge with Eli.
- NOV 17, 10AM ET
Doors open. Challenge finishers get in at 9.
- NOV 24, 11:59PM ET
The founding price ends, or sooner if 100 join.
I built 127 with everything I wish I had when I started.
4x founder (AI, software & e-commerce). $50K in gross sales from a part-time e-commerce brand; first drop sold out. Eli's results aren't typical or a promise of what you'll earn (Earnings disclaimer). #3 in the country on a national vendor sales list of 6,000+ agents (2025). Left a corporate job to build full time. Won the fintech category at Best of the Midwest (Iowa Startup Week). Spoke on stage at Finovate Fall.
“No one is truly self-made.”Eli Christiansen
Good to know.
Is it free to join?
Yes. You can start with $0: the list, the challenge, the assessment and your first 2 weeks of roadmap are free. Builder is the paid plan.
Why not just use ChatGPT?
ChatGPT doesn't know your roadmap. Eli's Playbook works from your assessment, your 30-day roadmap, and Eli's playbooks and calculators, so its answers fit where you are this week. And there's a real founder behind it.
What does "locked" mean?
Your price never goes up while you're subscribed, even if you switch plans. Cancelling ends it.
When does the founding price end?
Tuesday, November 24 at 11:59pm ET, or when 100 founding members join, whichever comes first.
Is there a Black Friday sale?
No. The founding price is the deal.
Do I need a business idea?
No. The Start track begins by picking one.
What if it's not for me?
You have 14 days after your first paid Builder charge to change your mind. Email hello@127group.io and we'll refund it in full to your card. The membership ends with the refund, and so does the founding price. Once per person.
How old do I need to be?
18 or older.
Is this financial advice?
No. 127 teaches how to start and grow a business. It doesn't give financial, legal or tax advice.